The Most Important Meal

If breakfast is the most important meal, why are so many of us switching from eating a traditional, full breakfast to relying on individually-wrapped snack bars in the morning?

The obvious answer is that we’re too busy to eat a proper breakfast. We’re on the move, and those little bars are handy and convenient. Hence their growing popularity.

Research firm Packaged Facts recently said that the number of American households eating cereal bars increased by 50% between 2004 and 2014. Nearly 80% of American households now consumer granola bars, and the popularity of chewy granola bars is up by more than a third.

Nutrition bars are being marketed as a healthy breakfast-on-the-go option, but do they really make for a good breakfast? Many nutritionists say, “no” – but you’ll have to decide for yourself.