Better Business Bureau, Facebook Team to Help Consumers “Shop Safe, Shop Smart”

Due to the COVID-19 pandemic, consumers are expected to shop even more online this holiday season and almost all retailers expect to see increased online sales over last year’s numbers.

Bearing that in mind, Better Business Bureau and Facebook are launching the campaign “Shop Safe, Shop Smart” to offer consumers actionable tips on how to spot scams and confidently shop online.

Running through the end of December, “Shop Safe, Shop Smart” will run a new ad each week offering a different set of tips for shopping online to consumers every week. Information will cover topics such as how to spot an online scam, counterfeit products, paying safely online, and more.

Holiday Shopping Trends and Tips

Consumers are predicted to spend just under $1,000 each this holiday season on friends and loved ones, much of that online, according to the National Retail Federation. The trade group said 96 percent of retailers expect to see increased online sales this year.

That tracks with what BBB is seeing: a 300+ percent increase in consumers researching online retailers at over the same time period last year. Other interesting online retail trends can be found in the BBB Business Impact Report, launched earlier this month.

BBB and Facebook recommend the following tips for shopping online:

Research before you buy. According to BBB’s recent Online Purchase Scams Report, out of the 57 percent of those survey participants who did not research the website or business via an independent source like before making a purchase, 81 percent lost money.

If the deal looks too good to be true, it probably is. The top motivating factor for people who made a purchase and lost money was price, according to BBB research. Don’t shop on price alone.

Beware of fake websites: Check the URL, watch for bad grammar, research the age of the domain, search for contact information, and read online reviews.

Professional photos do not mean it’s a real offer. BBB survey respondents reported that website photos motivated them to engage with scammers, especially for pets/pet supplies, clothing/accessories, and vehicles. Be sure to check the product description and inquire for detailed information to ensure that what you see is what you’ll get.

Make sure the website is secure. Look for the “https” in the URL (the extra s is for “secure”) and a small lock icon on the address bar. Never enter payment or personal information into a website with only “http” – it is NOT secure.

Be careful purchasing sought-after products, especially during the holiday season. Be wary if a retailer claims to have loads of that trendy product that cannot be found anywhere else. Scammers often use the most popular products for the season at great prices to reel in consumers.

Look for the BBB seal. BBB Accredited Businesses pledge to uphold the BBB Standards for Trust and to deal fairly with consumers. If a business displays a BBB seal, verify it by going to

Use secure and traceable transactions and payment methods. According to BBB’s research, those who paid with a credit card were less likely to lose money. Be cautious when paying by cash transfer apps, prepaid money cards, or other non-traditional payment methods.

Shipment tracking information can be faked. Look closely to make sure the tracking information comes from a legitimate shipping company. If the information seems fishy, avoid clicking on the tracking link; go to the shipper’s website and type in the code to see if it is real.

Report unsatisfactory purchase experiences to BBB. If you are unhappy with a purchase, file a complaint at If you never got what you paid for, consider reporting it to BBB Scam Tracker ( to help other consumers avoid being scammed.

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