Americans Care about Healthcare, Social Security Above Other Issues

A new survey from credit score site Credit Karma shows what Americans really care most about in this political season: healthcare and social security.

According to the findings, 80% of voters surveyed agree that these are the most important issues in this year’s election.

These two issues beat out such things as the deficit, trade policy and defense.

What’s interesting, though, is that proprieties seem to change depending on the credit score of the voter being interviewed.

For instance, people with lower credit scores (under 640) were more likely to rate economic issues like unemployment, cost of higher education and wealth inequality as very important or extremely important.

Other findings include:

“Younger respondents were less likely to rank immigration as very important or extremely important while unemployment and the cost of higher education were more likely to be rated very important or extremely important. However, older respondents were more likely to rate immigration as very important or extremely important.

Members of all ages, with credit scores between 640 and 749, were most likely to identify with the Republican Party and support Donald Trump.

Nearly three out of four respondents with excellent credit scores (above 750) were more likely to rank foreign policy and immigration as very important or extremely important, focusing less on the cost of higher education or unemployment.

Credit score aside, healthcare and Social Security are two of the most important issues among all respondents. Respondents also prioritized issues such as government surveillance, gun control and the decriminalization of drug use. In particular, government surveillance was consistently ranked very important or extremely important.

Many have not decided which presidential candidate they support. Members with a credit score under 640 were the most likely to be undecided, leaving a lot of opportunity for party frontrunners to sway their vote. Meanwhile, the strongest support for Donald Trump was among respondents with average credit scores (under 750, but above 640).”

Of course, the political campaigns do their own polling, and are aware of these differences. This knowledge helps to shape the way they message different groups during the course of the campaign.

It will be an interesting election season, that’s for sure.

Today’s Credit Unions