The Rewards of Corporate Giving

Businesses have much to gain from social responsibility, according to Robert Half Management Resources.

According to a survey by the company, 80 percent of CFOs said social responsibility is important for their firms.

In addition to serving their communities, executives reported benefits of these programs include improved employee morale, networking, reputation-building, brand awareness, and recruiting and retention.

Robert Half Management Resources offers additional tips to help companies build their social responsibility program:

  • Work with employees to shape it. Survey your teams on organizations and causes that matter to them, and identify those that align with your company’s values.
  • Promote activities internally. Provide updates on your firm’s philanthropic efforts and opportunities for employees to get involved.
  • Make it happen. Whether it’s part of a group or individually, provide staff time to participate in philanthropic activities.

This is the season to show how your company makes a difference in the community.

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