Spring, and All Those Fresh Abs

Are you springing into spring? A lot of Americans are, a new survey from Groupon finds.

According to the survey results:

  • People are three times more likely to start a new diet or fitness regime in the spring.
  • Americans plan to spend twenty minutes extra each day in the spring on beauty routines compared to the winter months.
  • Buying new clothes, sporting a new haircut, making diet improvements, going to the gym and getting a pedicure were identified as the top ways to spruce up for spring.
  • Men plan to spend 35 percent more than women for their makeover with an average planned spend of $198 vs. $146 for women.

Hang on – men plan to spend more than women on their spring makeovers? Is this an example of society changing, or is it just the age-old reality of women being smarter shoppers than men?

We think it’s the latter. Survey question: How much do you plan to spend on your makeover? Men: Um, I dunno, maybe two hunnert or so.

Whatever you plan to do to “spruce up” this spring, we wish you the best of luck. Just don’t strain a muscle, or a follicle.

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