“I’ll have to call you back, there’s a solar eclipse happening”

Inbound phone calls to US businesses dropped by an average of 9 percent nationwide during the total solar eclipse yesterday as consumers paused to observe the phenomenon, according to a new report from phone call marketing analytics provider DialogTech.

DialogTech said the drop was far more pronounced in those states in the eclipse’s path of totality, where the average drop in inbound calls was as high as 42 percent.

The data in this study comes from the DialogTech voice management platform, which tracks nearly 20 million phone calls a month generated by digital advertising, offline marketing and website interactions.

Business Gets Eclipsed, but the Eclipse

By comparing call volumes during yesterday’s eclipse with an average Monday afternoon, some startling trends emerged that illustrate the nation’s fascination with the eclipse, which while a wonder to behold, also had a significant impact on US businesses.

During the hours of the eclipse, US businesses nationwide experienced an average decline in inbound calls by 9 percent, according to data analyzed by DialogTech’s Analytics Services team.

The drop in customer calls to businesses was especially pronounced in those states within the eclipse’s path of totality, a 70-mile wide area that moved from west to east, stretching from Oregon to South Carolina.

Those areas experienced reductions in call volumes as high as 42 percent.

 

 

Copyright Today’s Credit Unions