Small Businesses: Can People Find You Online?
You can have the nicest website in the world, but without a good strategy for search engine optimization (SEO) people will have a hard time discovering you online.
Despite the importance of SEO, a recent survey from B2B research firm Clutch found that half of all small businesses in the U.S. that have a website do not engage in SEO.
The right SEO strategy will put you at the top of the page when people search for a business like yours.
However, a lack of SEO means that potential customers will have to click through page after page of search results before they see a link to your site.
Neglecting SEO makes your site far less effective, and kills the return on investment (ROI) of your online marketing.
The good news is that SEO is relatively easy to implement. You can hire a specialist to help you implement SEO, or you can do a little research and put together an effective strategy at little or no cost.
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