Summer is the Riskiest Time for Driving

As the summer driving season rolls into August, insurer Nationwide is trying to promote safety on the roadways through an analysis of critical data about driving habits.

According to multiple sources, including the Insurance Information Institute (III) and Insurance Institute for Highway Safety (IIHS), summer is one of the deadliest and most dangerous periods on America’s roadways.

“Statistics show that serious and often fatal crashes occur during the summer months,” said Michael Barry, spokesman for the Insurance Information Institute. “Telematics data helps drivers evaluate their habits so they can be more careful and attentive drivers in the summer and throughout the entire year.”

National safety statistics show:

• In 2015, July, August and September were respectively the third-highest, highest and fourth-highest months in terms of motor-vehicle deaths, according to the IIHS.

• 3,319 people died in August of 2015, the most of any month that year.

• Nationwide members reported more accidents in August 2016 than any other month last year (56,929).

• A recent National Safety Council study revealed that more fatal accidents occurred during the 2014 Labor Dayweekend than any other holiday weekend that year except for Thanksgiving.

According to the National Highway Traffic Safety Administration (NHTSA), job growth and low fuel prices are two factors that lead to increased driving, including more leisure driving and driving by young people.

More driving can contribute to higher fatality rates.

In 2015, vehicle miles traveled increased 3.5 percent over 2014, the largest increase in nearly 25 years, according to NHTSA.

To encourage safe driving and cut down on the number of accidents in the summer and the rest of the year, Nationwide collects and analyzes data from its SmartRide safe-driving program.

The company uses data points such as hard braking, fast acceleration and idle time to identify potential dangerous situations so SmartRide members can make adjustments to their driving or choose safer commutes.

Aggregated data of those data points collected through Nationwide’s SmartRide program from drivers across 23 states show hard braking, suddenly speeding up and time spent idling are all contributing factors in auto accidents.

Find out more at Nationwide.

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