In-Store Shopping to Drop This Black Friday

If you are heading out to the stores for Black Friday deals, you may have a pleasant surprise: less competition.

New research from Bankrate finds that Americans are showing less interest in braving the crowds at stores on Black Friday this year.

Only 23% of consumers say they will shop in stores the day after Thanksgiving, down from 28% when Bankrate asked the same question in 2014.

In fact, 53% of Americans state they do not plan to do any shopping on Thanksgiving, Black Friday or Cyber Monday.

If in-store traffic is indeed down this year, it may prove to be a boon to those who do choose to venture out today.

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