Digital Secret Santa
The time-honored tradition of Secret Santa may be about to get a modern facelift according to DrawNames.com.
DrawNames – which helps people organize free online gift exchanges – claims that the time has come for office gifting to go online.
According to the company’s research, 33% of the country’s shoppers participate in gift exchange celebrations,
At the same time, 77% buy their holiday gifts online and 67% go online for gift ideas.
Put that all together, and what do you get? Digital Secret Santa.
DrawNames.com commissioned a survey of consumers to find out how it can make the holiday season easier (representative sampling of US adult population).
It turns out that by pairing with the popularity of online shopping, Secret Santa generators can serve as a new way to overcome the holiday bustle, and spend more time with friends and family.
Especially with many Americans across the country living out-of-town or on opposite coasts from loved ones, DrawNames.com offers a helpful alternative to ye ole hat.
DrawNames is, of course, being self-serving here – but they’ve got a point. With workers freed from actually having to buy a physical gift, the office Secret Santa pool would indeed get a lot easier to manage. The quality of the gifts might even improve. Who knows.
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