In Praise of Consumer Reports

Who can you trust these days? Well, you can trust Consumer Reports to tell it like it is. The publication still doesn’t take advertising, and is run by a non-profit foundation, so the consumer information and product reviews are completely unbiased.

The information provided can be more than just helpful. It might even save your life.

Case in point: Consumer Reports tested sunscreen products, and found that at least one of them failed to provide the level of protection promised on the label.

The product, Banana Boat Kids SPF 50, was found to have a sun protection factor (SPF) of just 8, instead of the SPF of 50 it was supposed to offer. That’s a very big deal – particularly since the product is formulated for children.

Consumer Reports does this kind of rigorous testing and evaluation of all kinds of products. However, the information provided isn’t free, like so much internet content is these days.

Of course, “free” content is usually paid for with various marketing and advertising schemes. Consumer Reports answers only to its subscribers.

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