Caliber of Freelance Creative Talent Is Rising, According to Survey

Apprehensive about hiring gig workers for your creative marketing projects? Consider this: About four in 10 advertising and marketing executives (39 percent) surveyed by staffing firm The Creative Group said the freelance creative talent pool has grown stronger.

In addition, more than half of respondents (58 percent) reported that their…

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Younger Shoppers More Likely to Shop in Stores

Shoppers between the ages of 18 and 29 are more likely to shop in stores than any other age group, according to a new survey from The Generations Institute at Long Island University, in collaboration with the university’s Steven S. Hornstein Center for Policy, Polling and Analysis.

Polling results…

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Millennials More Likely than Boomers to Be Influenced by Advertising

Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers, and other older generations, according to a new survey from business-to-business ratings and reviews firm Clutch.

About 81% of millennials surveyed—those ages 18 to 34—made a purchase after…

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Small Business Owners Are Optimistic

America’s small business owners are feeling pretty optimistic as we head into 2018.

According to a survey from SCORE, the mentors to America’s small businesses, 69% of all small business owners were optimistic about their growth over the next six months.

A full 82% of millennial business owners…

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