Millennials More Likely than Boomers to Be Influenced by Advertising

Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers, and other older generations, according to a new survey from business-to-business ratings and reviews firm Clutch.

About 81% of millennials surveyed—those ages 18 to 34—made a purchase after…

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Small Business Owners Are Optimistic

America’s small business owners are feeling pretty optimistic as we head into 2018.

According to a survey from SCORE, the mentors to America’s small businesses, 69% of all small business owners were optimistic about their growth over the next six months.

A full 82% of millennial business owners…

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The Rewards of Corporate Giving

Businesses have much to gain from social responsibility, according to Robert Half Management Resources.

According to a survey by the company, 80 percent of CFOs said social responsibility is important for their firms.

In addition to serving their communities, executives reported benefits of these programs include improved employee morale, networking…

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Fraud is a Top Concern for Business Owners

Roughly 20 percent of business owners recently reported that they are concerned about both internal and external fraud, according to a survey of 1,069 business owners conducted recently by insurer Nationwide.

In fact, fraud ranks right up there with cyberattacks (28 percent), the Affordable Care Act (29 percent) and…

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Veterans Thriving as Small Business Owners, Study Finds

With Veterans Day just past, it’s good to know that the veteran small business community is doing relatively well in the U.S.

In fact, optimism among veteran small business owners is outpacing the nation’s small businesses as a whole, according to this year’s Allstate/USA Today…

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