Many Companies Not Ready for Tax Changes

The U.S. Tax Cuts and Jobs Act of 2017 is now in effect, but its implementation and impact on businesses is just starting to unfold. A survey of CFOs by financial recruitment firm Robert Half Finance & Accounting shows only about one-third of companies (32 percent) are very…

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Caliber of Freelance Creative Talent Is Rising, According to Survey

Apprehensive about hiring gig workers for your creative marketing projects? Consider this: About four in 10 advertising and marketing executives (39 percent) surveyed by staffing firm The Creative Group said the freelance creative talent pool has grown stronger.

In addition, more than half of respondents (58 percent) reported that their…

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Younger Shoppers More Likely to Shop in Stores

Shoppers between the ages of 18 and 29 are more likely to shop in stores than any other age group, according to a new survey from The Generations Institute at Long Island University, in collaboration with the university’s Steven S. Hornstein Center for Policy, Polling and Analysis.

Polling results…

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Millennials More Likely than Boomers to Be Influenced by Advertising

Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers, and other older generations, according to a new survey from business-to-business ratings and reviews firm Clutch.

About 81% of millennials surveyed—those ages 18 to 34—made a purchase after…

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