Brick-and-Mortar Pet Lovers
Here’s some good news for pet store owners: the majority of dog and cat owners still buy their pet food from traditional brick and mortar stores, according to research firm Packaged Facts.
In fact, roughly 80% of dog and cat owners purchase all pet food from physical stores such as PetSmart, Petco, and Pet Supplies Plus, among others – including small ‘mom and pop’ stores.
In addition, 76% of dog owners and 81% of cat owners purchase all of their dog/cat food in a physical store, without pre-ordering it anywhere else.
Not surprisingly, Millennials are the most comfortable with non-traditional buying options. They are more likely than other age cohorts to purchase through a website or app for home delivery.
They are also more likely than others to buy online for pickup in a store (BOPiS).
Indeed, while pet specialty retailers spent much of 2017 beefing up their online offerings, they weren’t ignoring brick-and-mortar by any means. PetSmart opened its 1,600th store in late 2017, adding 63 in the first three quarters of 2017.
Petco now operates more than 1,500 stores, and Pet Supplies Plus added its 400th location in May 2017.
While e-commerce has been a blazing hot trend for pet food sales, don’t nail shut the coffin on physical stores just yet, Packaged Facts said.
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