Are You a Flexitarian?
OK, so you’re not willing to go whole-hog and become a vegan, but you want to cut down on your meat eating nonetheless. What do you do? You become a flexitarian.
According to a new report from Innova Market Insights, the growing trend toward reducing meat intake is creating new opportunities for companies that produce meat substitutes.
There was a 24% average annual growth in global meat substitute launches recorded between 2011 and 2015, Innova Market Insights said.
While most of the meat substitutes soy- or wheat-protein based, companies are also rolling out products with alternative protein ingredients such as egg, pea, ancient grains and nuts.
So, the future looks bright for meat-avoiders – even ones who won’t fully commit to the cause.
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