All
Women in the Driver’s Seat

Women in the Driver’s Seat

Women are the dominant decision-makers in the car-buying process, yet auto makers still aren’t doing enough to cater to their needs, a new study finds.

The study, from professional services firm Frost & Sullivan, finds that there are now more women than men on the road in…

Read More
Fuel Efficiency Sells Cars

Fuel Efficiency Sells Cars

Fuel efficiency is now the #1 motivator people cite when making a vehicle purchase, according to some new research.

The study – from the American Chemistry Council (ACC) and Plastics Make it Possible (really, that’s their name) – found that more than three-quarters (79%) of Americans put fuel efficiency ahead…

Read More
Employees to Boss: Get Creative

Employees to Boss: Get Creative

A new survey finds that employees often want their companies to be more creative, and take more risks, when developing advertising and marketing campaigns.

Placement service The Creative Group (TCG) and AIGA said they have been researching worker attitudes toward their company’s efforts, and found that employees want to…

Read More